Marketing is much harder than it seems. It’s less about shoving your product in someone’s face and more about creating a narrative that people can connect with and want to support. However, you also need people to see this, so working on effective digital advertising is essential. Situated in Victoria, TX, we strive to make your digital advertising journey much simpler, no matter where you are in the world.
8 Keys to Effective Digital Advertising in 2021
1. Implementing Accurate SEO Practices
Search engine optimization is one of the main ways that potential customers will discover your business. If your content isn’t ranking on the first page of Google for your chosen keywords, then you’re doing something wrong. You want to hit those buzzwords for your niche and topic, as well as get keywords for your business in there. Then people searching for information, products, or otherwise related content have a higher chance of discovering you.
Digital marketing experts can help with this and often have tools and expert researchers that can help you find the right keywords and sprinkle them perfectly throughout your content. Not only that, but experts can help you create keywords related to your specific business, implement them, and get your website showing up on search engines with fully optimized and accurate results.
2. Create Visual Content
The days of plain text are over. Research shows that visual content gathers more engagement than a plain old Tweet or Facebook post. You need graphics to compliment your tweets, videos that show your services, and your workers talking about them. You also need to break up blocks of text on your website using images and graphics so people don’t feel overwhelmed by rows and rows of wordiness.
You don’t just want this visual content, though; you want consistency within it. Don’t throw a black and white image, a sepia image, and four in-color images into an article. Don’t post graphics containing every color in the rainbow. Pick a color scheme and a theme with your content to solidify your brand. That way people will know it’s you before they get the chance to scroll and see who posted the content.
3. Know Your Target Audience
When you’re advertising, you can’t just send things out to the masses and hope an interested party discovers it. To save precious time and money, you want to market directly to the people your content is for. If you’re making graphic mugs for football fans, find where the fans engage online. If it’s a digital course for affiliate marketers, find their favorite discussion spots and put your ads there.
As well as knowing where to look, know what they want. Find out what hashtags they’re using. Figure out what colors, images, and titles work best for them. Consider doing some open and honest research with your existing customer base. Do polls, ask people which title they’d click on when presented with three headings for one article. Knowing what the people want is key to getting more people interested in your product or service.
4. Monitor Your Data
You need to be strategic and get away from basics. You know what gets the clicks; you know what sells the most. You need to get down to the details and discover how your audience is responding to certain content, and when. Do you get more replies in the morning or evening? Figure this out, and post your content at that time. Do people engage more with questions or announcements? Find out, and adjust your content based on the results.
Being strategic is vital, and you always want to track the data so you can see it shifting in real-time. Notice as soon as your audience tires of a certain tactic, and see where the engagement and clicks are coming from now. Pick out the patterns and use them to your advantage. This will not only make your ad campaign stronger, but it’ll make your entire marketing process more efficient.
5. Create Landing Pages
When you have a new product to sell, you need to get smart. Don’t have your links lead potential customers to your website’s home page. Don’t have your new product or offer buried in a list of other products and pages. Instead, create a landing page for each new offer you’ve got going on. Data shows that you’ll get seven times more leads that way, especially if you have more than 30 landing pages for products and services.
You need to optimize these pages, too. You want them to work on all devices, be easy to navigate, and be accessible for people with visual impairments or difficulty reading. Use simple, large text in bold but basic colors. Tell your story, include a call-to-action that gives customers a reason to purchase your product or service. Best of all, make it seem urgent. Include a countdown timer for a limited offer so your customer is more likely to buy now.
6. Create an Email Marketing Campaign
How many times have you impulse-bought a product based on an email you received from a company? If you said none then you must have some killer willpower. Email marketing works, and research shows that you’ll get $40 for every $1 you spend on it, compared to around $10 for every $1 spent on mobile ads.
Don’t have this be an annoying email that you send out daily that offers no real value. You also don’t want it to be an occasional thing that you only use to promote a new product. Instead, craft a weekly newsletter with fun visuals, interesting content, a sales pitch for your main product, and alternative and additional products that may interest the recipients. Even better, recommend products and content based on their browsing history on your website.
7. Explain Your Product in a Video
You know that visual content works. What type of content is that? Well, according to recent research, product and service explanations go down perfectly. If you have a video explaining what your product does, then people are 12% more likely to purchase from you. It’ll also help them once they own the product or service if they need something to come back to for help.
You can implement these videos on your product pages, your website’s home page, on your social media, and in your emails. Make sure they’re short, attention-grabbing, high-quality, and fast-loading. You want people to dive into your product with no misunderstandings or misconceptions. Step outside the box, imagine you’re the customer, and provide the explanation video that you’d want to see if you had no idea what was going on.
8. Start a Blog
If your brand has a face and a personality then people are more likely to buy from you. People who love you for your products are excellent to have, but you want people who stick around for your personality too. A brand with a strong community is a brand that succeeds, and potential collaborators will see your community and want to work with you so they can reap the rewards, too.
Talk about your product, talk about related topics, and don’t forget that all-important SEO. Include a few product reviews and tutorials and you’re bound to get some leads from it. Contact us at M&D Digital for help with your digital advertising strategy.